About Us
Our Story
We know firsthand how complicated, risky and time-consuming designing and selling heat pumps is. So we did something about it.
Amply was started in 2021, when founders Eric Fitz and Ed Smith were working as project managers, offering custom solutions to help homeowners make HVAC, weatherization, solar, and other home electrification upgrades.
They quickly discovered how complex and time consuming heat pumps were to design, size, and sell to customers. Heat pumps are the future of HVAC—that was (and still is) obvious—but contractors are too often forced to choose between doing their work the right way and doing it quickly enough to be profitable.
Eric and Ed’s homegrown software and solutions made things both faster and more accurate… and it also caught the attention of subcontractors, who wanted to know how they could use the same tools themselves. It was at that point that Amply’s software business was born.
The Team Behind the App
Eric Fitz, Co-Founder
Eric is a trained mechanical engineer who has been working in the energy and electricity space for over 20 years, as a hardware and software leader and management consultant.
His background includes wind turbine design, power plant electro-mechanical control systems, and working as a consultant on behalf of the Department of Energy, where he helped to develop appliance standards for commercial walk-in coolers and freezers, and advised other clients ranging from Fortune 500 businesses to utilities to hospital systems on topics including energy policy, renewable energy, smart grid and energy efficiency technologies.
He has previously co-founded several other software companies, built large-scale machine-learning models, and holds a BA in Physics, a BE in Engineering Sciences and an MS in Mechanical Engineering.
Ed Smith, Co-Founder
If Eric is the secret weapon behind Amply’s software, Ed covers everything else, primarily marketing, sales, and company operations. Prior to founding Amply, Ed was a serial “intrapreneur”.
He cut his teeth leading Wayfair’s Canadian business, which was an emerging geography for Wayfair. He then went on to found business units from scratch at unicorn startups Indigo and Solugen. Prior to that, Ed was a principal at The Boston Consulting Group.
Ed holds a BA in Philosophy and an MBA.
Get to know us
Join us on the The Heat Pump Podcast, where we discuss all things related to heat pumps. We cover: HVAC entrepreneurship, business operations, technology innovations, building science, how policy impacts both contractors and homeowners, and more.
We’re also a regular fixture at trade shows and conferences throughout the country, including the National Comfort Institute Summit, ACCA, BPI, distributor dealer days, and more.
Trade Memberships & Affiliate Organizations
Our Advisory Team
Mike Cappuccio
Founder and Former President of NETR, a large New England-based ductless HVAC installer, and Dominate Ductless, a ductless HVAC consulting firm.
Aleisha Stenson
Co-founder and co-owner of My Diamond Comfort, a Western Massachusetts-based ductless and HVAC installer.
Matt Scott
Co-owner of Dave’s World, Maine’s largest heat pump installer.
Bruce Harley
Nationally recognized expert on energy efficiency, building science, codes and standards, and HVAC systems, especially residential air source heat pumps.
Peter Troast
Founder & CEO of Energy Circle, a website and marketing agency serving high-performance contractors and the businesses and organizations that support them.
Ryan Keith
Founder and owner of Northeast Heat Pumps, a Maine-based heat pump installer.
Lisa Frantzis
Executive Advisor to Guidehouse, Board Member and Founder of Aligning Energy Solutions.
Bob Rosenfield
Accomplished CEO and founder in field services and home electrification.
John Mulliken
Fortune 500 CTO, CPO, CSO, and climate tech investor.
Want to amp up your heat pump business?
See for yourself how Amply is changing the game for heat pump pros.
Proudly funded by
