Built by people who’ve done the work.
Amply was founded by two people who designed and sold heat pump systems to homeowners,
and couldn’t find tools good enough for the job.
Why Amply Exists
Amply’s founders, Eric Fitz and Ed Smith, were working as project managers, designing and selling custom heat pump systems for homeowners navigating HVAC, weatherization, solar, and other home electrification upgrades.
They quickly discovered how complex and time-consuming heat pumps were to design, size, and sell. Heat pumps are the future of HVAC, but contractors are too often forced to choose between doing the work the right way and doing it quickly enough to be profitable.
We started Amply because we couldn’t find the tools we needed to do heat pump work right. So we built them. What began as an internal fix became software that hundreds of contractors now use to design better systems and run stronger businesses.
As the product evolves, it’s shaped by talking to as many contractors as we can and building around what they need. We loved those conversations so much we started a podcast where that’s all we do. Through The Heat Pump Podcast, we share what we’ve learned from the best contractors in America: what works, what doesn’t, and what separates the ones who thrive.
The people behind the product
Eric Fitz, Co-Founder
Eric is a hands-on builder. He’s replaced knob-and-tube wiring in his own home, installed solar panels and a heat pump water heater. He’s as comfortable turning a wrench as he is doing statistical analysis or physics modeling.
He now sits on ACCA’s Technical Committee, providing input on how to rewrite Manual J, and frequently presents at national conferences on load calculation best practices and how to design heat pump systems that won’t come back to haunt you.
Eric holds degrees in physics and mechanical engineering and has more than two decades of experience working on complex energy systems, spanning hardware, software, and policy, across projects where accuracy, standards, and long-term performance matter.
If you become an Amply customer, you’ll meet Eric because he personally handles all customer training and customer support.
Ed Smith, Co-Founder
In the early days of Amply, Ed was the company’s “Comfort Engineer,” working directly as a project manager designing and selling heat pump systems to homeowners. He experienced firsthand how broken the process was. That contractor perspective shapes everything from how Amply is sold to how it’s supported.
Ed has spent his career building and scaling businesses, from running Wayfair’s Canadian operations to advising companies at The Boston Consulting Group. He co-hosts The Heat Pump Podcast and has spoken to thousands of contractors about what it takes to build a heat pump business the right way. He frequently presents at national conferences on the strategy of building a heat pump business you’re excited to run every day.
If you sign up for a sales meeting, you’ll meet Ed because he personally handles all sales conversations.
What We Believe
Delight drives us.
We want you to love using Amply. And we want to love working here.
Be boldly different.
We don’t focus on the average. We focus on the best. It’s who we love to work with, and it’s who we aspire to be.
Simpler is better.
Always. If a feature adds complexity without adding clarity, it doesn't ship.
Listen first.
Our best decisions come from conversations with contractors, not conference rooms. We build what you actually need.Beware the compromise.
Rather than make everyone a little happy (and a little unhappy), we’d rather make a hard choice and do one thing ridiculously well.
Smooth = fast.
Speed matters, but it’s not everything. A smooth process is faster than a rushed one, for us and for you.
Focus is a superpower.
We build heat pump software. That's it. We don't chase adjacent markets or bolt on features to check boxes.
Action eliminates doubt.
Ship it, test it, learn from it. Overthinking kills more good ideas than bad execution does.
Luck favors the persistent.
Building software for an industry in transition is hard. We show up every day because we believe in where it's going.
We're a symphony, not solo artists.
The product, the podcast, the support: it all works because the team works together.Get to know us better
The best way to get to know us is our podcast. We've recorded over 50 episodes covering everything from Manual J best practices to how a contractor scaled from 0 to 27 trucks in four years. It's where we dig into the real decisions, including pricing, hiring, system design, building science, when to say no, with the people who are actually making them. You'll also learn who we are, what we care about, and how we think.
Our Advisory Team
Mike Cappuccio
Founder and Former President of NETR, a large New England-based ductless HVAC installer, and Dominate Ductless, a ductless HVAC consulting firm.
Aleisha Stenson
Co-founder and co-owner of My Diamond Comfort, a Western Massachusetts-based ductless and HVAC installer.
Matt Scott
Co-owner of Dave’s World, Maine’s largest heat pump installer.
Bruce Harley
Nationally recognized expert on energy efficiency, building science, codes and standards, and HVAC systems, especially residential air source heat pumps.
Bill Spohn
CEO of TruTech Tools, the leading online distributor of HVAC and building performance tools, and a longtime advocate for measurement-driven building science.
Peter Troast
Founder & CEO of Energy Circle, a website and marketing agency serving high-performance contractors and the businesses and organizations that support them.
Ryan Keith
Founder and owner of Northeast Heat Pumps, a Maine-based heat pump installer.
Lisa Frantzis
Executive Advisor to Guidehouse, Board Member and Founder of Aligning Energy Solutions.
Bob Rosenfield
Accomplished CEO and founder in field services and home electrification.
John Mulliken
Fortune 500 CTO, CPO, CSO, and climate tech investor.
Trade Memberships & Affiliate Organizations


Build a better heat pump business
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